What has always been the simplest way to generate home based business? Referrals from existing customers to their friends and families.
Creating raving fans who sing your praises to others is both the least expensive & most productive form of advertising. Most people tune out traditional means of advertising. Only one 1 in 6 television commercials actually generate a confident return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family.
Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out each week. YouTube has over 100 million views each day. The prospect of your message to be spread by raving fans is more frequent today through social media than any other amount of time in the annals of business. Can your organization afford not to take part in this marketing revolution?
If you are like me, you study from making mistakes. However, if you can study from the mistakes of others, then you will achieve success quicker. Why not learn from the mistakes of others? Here are several common mistakes new marketers make when trying to create and implement a social media marketing plan:
I’ll figure it out as I go- the largest time waster is going right into a social media marketing campaign without any plan. Take time to get educated on social media sites. Not all sites are designed for businesses. Also, once you learn a site, learn all the benefits of the site. Correcting mistakes is very time consuming and will result in many companies abandoning their plan and walking away from the strategy. Instead, learn the fundamentals of setting up these site, understand the various options, and spend time engaging instead of fixing problems. You can find good online educational programs on the market that can teach business owners on how to create and implement a social media plan.
Let’s add 100 sites in a single day- it’s tempting to go out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this particular strategy is that should you grow too fast, you will not be able to match all the great things about each site. The very best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, participate in events, and engage with others. If you set up 12 at once, you will not be as active and your insufficient participation could defeat your current goal. It’s better to have one or two 2 completely utilized social media sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media won’t engage with individuals who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your site. If they find your website and you have a pic of one’s logo, no pic, or very little personal information, then they will most likely ignore you. Luxury Travel Experiences is your first impression, so be creative, be thorough, but most importantly, be personable.
Here’s the pitch- here’s the biggest stumbling block for most beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This sort of media is really a huge mistake and you’ll be ignored if you try this on social media. Traditional a proven way marketing practices certainly are a dying breed and trying to imitate these ineffective methods on a fresh medium will yield the same failed results. Rather than selling your product, educate the masses and establish yourself being an expert in the field in which you are practicing. For example, if you are an agent, instead of promoting yourself as well as your site, educate homeowners on what they can do to market a house themselves. The truth is, only a small percentage of people will act on do-it-yourself content. By giving valuable information, you will become an expert on the subject. Then, when the reader is ready to sell his or her house, they will probably ask for your services.
Same approach to communication- not everyone receives information through the same medium. Some people like to read, others like video, plus some people will be attracted to pictures on your site. The main element is to mix up how you post. If you simply put out a blog every day, your followers can be blind to your communication method. Change it up a little. If you have a blog 1 day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.
Peaks and valleys- be consistent in your social media marketing activity. This doesn’t mean that you must make posts multiple times every day. But if your goal would be to make 30 Facebook posts per month, you’ll find it’s better to have 1 post per day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I would use to talk to people. Having to log into multiple accounts each day to check the emails became annoying, frustrating, and ineffective. The truth is, it became to frustrating to get this done and I seldom used my email. However, once I learned to load most of my email accounts into Outlook, I could efficiently check and make use of the benefits of email. The same applies to social media. If you have to log into and log from 5 different social media sites each day, it will become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will enable you to log into all your social media makes up about interactions may be the easiest way to ensure that you consistently implement your social media plan. Again, there are a few good all-in-one social media marketing dashboards that will enable you to streamline your accounts and social media efforts.
In summary, if you are a small business owner seeking to create a social media plan for your business, you then absolutely should educate yourself on how to use the technology and find tools to assist you in the daily utilization. Unless you know how to create a house and you don’t possess a hammer, that house isn’t likely to get built. By taking the steps listed above in the following paragraphs, it will be possible to quickly and effectively create & implement your personal profitable social media marketing plan.
